The Spanish persimmon arrives in China

The Spanish persimmon has already begun to be marketed successfully in China. Specifically, the first three containers of the Rojo Brillante variety, which departed on December 14 from the port of Algeciras, arrived in perfect condition on January 25 in Shanghai and on the 29 in Guangzhou. From these facilities this fruit from Valencia has been distributed, and has already been marketed, and has been well accepted by consumers. The Chinese market has always been in the spotlight of the Spanish persimmon sector as it is a destination with great consumption potential for the premium quality genre, despite being a country that leads the production of this fruit. The negotiations between Spain and China to open this destination have been long. They began in 2016, the protocol was signed in the first quarter of 2023, and was finally fully sealed on November 28. And the persimmon sector, in the midst of a complicated season, has not missed the opportunity to enter this complex market. ...