The XXXIV Meeting of the Spanish Sunflower Association in Sanlúcar de Barrameda emphasized the sunflower's role as a sustainable crop in agriculture. The meeting included presentations on Carbon Agriculture, sustainable biocarbon, genetic studies, mildew control in sunflower varieties, and projections for the 2024 sunflower campaign. Discussions were also held on the association's internal matters, such as approving the 2023 annual accounts and social media strategy. A cultural visit to Sanlúcar de Barrameda's historic center concluded the meeting, with the association's goal being to promote the sunflower crop as a sustainable practice within Spanish agriculture.