Strawberry producers in Huelva, Spain, are facing challenges due to drought and rising costs for the upcoming planting season. Despite these challenges, the area to be sown is expected to be similar to recent years, around 6,100 hectares. The sector has addressed the need for labor by expanding the Moroccan workforce contingent to 15,300. However, issues such as increased energy and production costs, and the high cost of necessary inputs like fertilizer and plastic, are concerning. The sector will monitor the impact of autumn rainfall on irrigation restrictions and relies on a autonomous winter for successful production.