The taste and charm of Korean pork have deeply captivated the MZ generation.

Published 2025년 10월 13일

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[Korea Farmers' News Agency Reporter Ahn Hyeong-jun] An event to introduce the taste and charm of Korean pork was held in Seongsu-dong, Seoul, which is popular with the MZ generation and foreigners. The Korean Pork Self-Management Committee (Chairman Son Se-hee) held the opening ceremony of the '2025 SUPER Korean Pork Festa Pop-up Store' at XYZ SEOUL in Seongsu-dong, Seoul, on October 10 and 11. The event, which runs until October 19, was organized to strengthen connections with domestic and international consumers in celebration of Korean Pork Day (October 1). This year marks the second time for the SUPER Korean Pork Festa Pop-up Store, which is not just a simple exhibition space but a experiential area. The indoor space is decorated as 'SUPER Korean Pork Energy Town'.

Original content

Experience space, famous restaurants participation, distribution of Hanwoo discount vouchers, etc. popular In Seongsu-dong, Seoul, which is popular with the MZ generation and foreigners, an event to introduce the taste and charm of Hanwoo was held. The Hanwoo Self-Management Committee (Chairman Son Se-hee) held the opening ceremony of the '2025 SUPER Hanwoo Festa Pop-up Store' at XYZ SEOUL in Seongsu-dong, Seoul on the 11th. The event, which runs until the 19th, was organized to strengthen connections with domestic and international consumers in anticipation of Hanwoo Day (October 1). This year marks the second time the Super Hanwoo Festa Pop-up Store has been held. Unlike a simple exhibition space, it is composed of an experiential space. The indoor space, decorated as 'Super Hanwoo Energy Town', includes the Hanwoo Energy Store Zone and the Hanwoo Partners Store Zone, promoting the nutritional value of Hanwoo and providing various experiential contents. The Hanwoo Energy Store ...

Source: Agrinet