The turkey meat sector in Hungary and Europe is experiencing a decline despite high demand. The number of turkeys sent to slaughterhouses and the population of turkeys have decreased, with only a slight increase in eggs placed in hatchers and a decrease in hatched turkeys. However, with global meat consumption on the rise, particularly poultry meat, the turkey sector has positive growth prospects. In Hungary, the turkey association is focusing on increasing efficiency, sustainability, and animal welfare, and is looking to export to South-East Asian markets and Muslim countries as a potential growth strategy.