The Valencian Association of Farmers (AVA-ASAJA) has announced an promising start to the stone fruit harvest season in Valencia, with expectations of high-quality crops and reduced losses compared to the previous year, which saw a 30% drop due to adverse weather conditions. However, the overall production capacity in the Valencian Community is not increasing due to the ongoing profitability crisis driving farmers to cease cultivation of certain fields. In contrast, extreme cold temperatures have caused significant damage to stone fruit crops in France, Italy, and other regions, leading to a reduced supply in these areas. AVA-ASAJA's president, Cristýbal Aguado, is calling for fair prices for producers and has suggested potential improvements to the Food Chain Law and the removal of agricultural products, especially perishables like stone fruits, from competition rules at the EU level to ensure fair market conditions and prices.