The Hungarian Mineral Water, Fruit and Soft Drinks Association (MAGYÜSZ) has provided insights into the consumer habits and preferences of mineral water in Hungary, highlighting the shift towards healthier choices and regional differences in shopping behaviors. Despite the differences between Budapest and rural areas in the value and frequency of purchases, the association emphasizes that mineral water consumption is not influenced by seasonal factors or the availability of local sources. The market trends indicate a growing preference for non-carbonated waters and an increase in the demand for flavored mineral waters, especially in warmer months. The market's development is largely driven by the location of trade networks, with Budapest favoring large supermarkets and hypermarkets, and online shopping, while rural areas lean towards local shops and markets. The article underscores the importance of health consciousness, local sourcing, and affordability in shaping mineral water consumption in Hungary.