Hungary has seen earlier crop developments in strawberries, cherries, and watermelons this year, with watermelons expected to appear in stores two weeks earlier than usual. Despite increased costs, particularly in consumables and labor, melon yields have remained stable as crop areas have halved. In fact, production area expansions are expected this year, with a predicted melon and watermelon yield of 140,000 to 160,000 tons. Hungarian melon farmers are motivating their development and investment in new technologies due to their competitive disadvantage in foreign markets, compared to producers from Italy, Spain, and Greece, which has led to the cultivation of new hybrids and more melon cultivation in tunnels.