The article highlights the commencement of the strawberry harvest in Greece, with the first lots set for export and strong demand from European supermarket chains, especially Germans. Despite initial challenges due to high temperatures and drought, the season has recovered, and there has been an increase in the total area of strawberry cultivation in the Manolada region. However, the labor situation remains a concern, particularly with the onset of the olive harvest, which may attract workers away from strawberry fields. The season is expected to peak in March, April, and early May.