The potato market is expected to see substantial growth in the next five years, with a projected increase in revenue from $115.74 billion in 2024 to $137.46 billion by 2029, as per a report by Mordor Intelligence. This growth is largely driven by the global consumption of processed potato products, which accounts for less than 50% of the worldwide production. The Asia-Pacific region, particularly China and India, is leading the growth in the potato market. Europe also remains a significant market due to its high per capita consumption. The report emphasizes innovation in potato processing technology and the introduction of new potato-based products in emerging markets as key factors supporting this growth.