This summer, the heat has significantly impacted Bulgaria's vegetable market, leading to a decrease in quality and quantity, thereby reducing the supply and causing a rise in prices. The drought has also increased the costs of plant protection, contributing to the overall price hike. Additionally, the availability of imported goods has been minimal, and consumers have been leaning towards high-quality produce, as highlighted by Kuncho Kunchev, the manager of the Rusze market in northern Bulgaria.