Peruvian blueberry production has seen a significant decrease of nearly 50% during the 2023-2024 season due to climatic challenges and a delayed harvest calendar, leading to a surge in prices by 50%. Despite the challenges, particularly affecting the Ventura variety, resilient patented varieties have performed well. The United States continues to be the primary market, with the Peruvian blueberry business remaining profitable despite uncertainties. Agrobusiness International Peru (ABI Peru) plays a pivotal role in the industry, both in blueberry production and supplying high-quality coconut fiber for cultivation, and has expanded its presence in various countries. The company's success is attributed to its focus on product quality.