"They love it, it's pure sugar": During the Benetton family's stay in Balcarce, they jumped on the bandwagon of fodder beet.

In line with its goal of increasing meat production, Compañía de Tierras Sud Argentino (CTSA) has jumped on the forage beet bandwagon, whose acreage is growing steadily in the country. Of the 600 hectares that were cultivated in the last two years in Argentina, this campaign comfortably surpassed 1,300, which, although it may seem marginal, already yields more than considerable figures for ranchers. The fact is that, compared to green fodder, it allows for greater animal receptivity in the field, which enter the feedlot with more weight. That is why the Santa Marta Ranch of the Company, whose main shareholders are the Italian Benetton family, decided to sow 70 hectares of this crop this year, to which are added another 24 in the Leleque Ranch, in Chubut. With that acreage, CTSA already ranks third among producers nationwide. “In a pasture or green fodder, we have 3 to 4 heads per hectare, while with beet we have 25 heads per hectare. On a small surface, we have a very high load ...