They promote the first campaign to promote Peruvian avocados in China

The Peruvian Commission for the Promotion of Exports and Tourism (Promperú) launched the first promotional campaign for Peruvian avocados in China, marking a new milestone in the expansion of this product in one of the fastest-growing markets in the world. As part of the strategy, activations were carried out in More Yogurt stores in Shanghai, where a themed experience centered on Peruvian avocados was presented. The brand, which uses the fruit as one of its main ingredients, reached over 100 million cups sold by May 2025, of which 47 million correspond to its flagship avocado yogurt drink. Their Crazy Avocado Month campaign surpassed 60 million views and generated more than 160,000 interactions on the RedNote platform, one of China's most popular social media and e-commerce platforms. Promperú's campaign also included alliances with modern distribution channels such as JD Fresh, Meituan, Freshippo, 7Fresh, and BUT Mart, with activations both online and in physical stores in key ...