They report to the AICA the alleged sale at a loss of Spanish oranges in LIDL at €0.88kg, which does not cover the costs of the field to the trade

The Valencian Association of Farmers (AVA-ASAJA) has filed a new complaint this Thursday the 30th with the Food Information and Control Agency (AICA) to investigate whether Lidl commits an alleged sale at a loss in its sale of oranges, since their price , 0.88 €kg, does not cover the costs from the field to the trade. The German chain uses the Spanish orange in one of its brochures announcing an offer. It offers a 40% discount for 2 kg of orange, the price being 0.88 euros per kilo (€/kg). This drastic reduction could constitute a sale at a loss, since this amount does not cover all costs from the field to commerce, that is, commercial operators and distribution. With this low price, the producer is the main affected as he is losing money. Currently, farmers receive an average price of €0.25/kg for the Navel Lane Late variety, according to the Valencia Citrus Market. This amount is below production costs, which have skyrocketed in recent years. Furthermore, according to the ...