Ecuador has entered the global blueberry market with exports to the Netherlands, United States, Singapore, Malaysia, Spain and Panama. The country currently has 300 hectares of blueberry fields and aims to reach 1,000 hectares in the coming years. Ecuador is also working on expanding its market to over 30 countries, including China, Switzerland, Norway, and Japan, taking advantage of its ability to grow blueberries year-round. With an optimistic outlook, Ecuador sees potential in the international blueberry market despite being a newcomer.