A campaign to promote the consumption of honey, particularly linden honey, has been launched in Hungary. The campaign aims to increase consumption of the country's high-quality honey, which is currently about 10,000 tons out of the 60 percent required for European consumption. The campaign also addresses the issue of cheap and counterfeit honey from outside the EU, which has harmed the local beekeeping industry. The campaign is supported by the government and the Agricultural Marketing Center, and will encourage consumers to buy honey directly from producers and choose 100 percent domestic production. The National Hungarian Bee Association is also involved in the campaign, focusing on the health benefits of linden honey, which is the only type in Hungary that comes from a native plant.