The article highlights the anticipated earlier start of the watermelon season this year due to favorable weather conditions and advancements in farming techniques, leading to a promising harvest for Hungarian producers. Despite lower fertilizer prices, they still face rising labor costs. Climate change impacts on Mediterranean countries are pushing buyers to source watermelons from various places, creating more export opportunities for Hungary. Hungary is expected to cultivate around 140-160,000 tons of watermelons and 10-12,000 tons of melons, with most of the watermelons consumed domestically and the rest exported mainly to Poland, Germany, the Czech Republic, and Slovakia. Supermarket chains are shifting towards smaller watermelons and seedless varieties, which are increasingly popular. Syngenta plans to grow watermelons across 3,300 hectares, marking an almost 20% increase from the previous year, with Szabolcs-Szatmár-Bereg county seeing the largest growth.