Three out of 10 Spaniards consume Iberian ham every week

Published 2024년 4월 3일

Tridge summary

A study by the Monte Nevado Ham Campus reveals that Iberian ham is a staple in Spanish diets, with over 32% of Spaniards consuming it weekly and 60% monthly, though Serrano ham sees more frequent consumption. The research indicates dinner as the peak time for enjoying Iberian ham, particularly in the south of Spain, with supermarkets being the primary source for purchase. Despite its popularity, a significant knowledge gap exists, with 73% of Spaniards admitting to limited understanding of Iberian ham's specifics, such as breed, production, and nutritional benefits. The Monte Nevado director underscores the need for educating hospitality and restaurant professionals on cured ham to meet the growing consumer demand for information and potentially increase consumption.

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Original content

The consumption of Iberian ham is widespread among the Spanish population, with more than 32% consuming it at least once a week and six out of 10 consuming it at least once a month, according to the Barometer on consumption and knowledge of Iberian Ham in Spain carried out by the Monte Nevado Ham Campus, which also reveals that the majority of Spaniards consume serrano ham more frequently and, among those who consume the most Iberian ham, 18.7% opt for the 50% acorn-fed Iberian ham. Regarding the times of day with the highest consumption, the study indicates that Iberian ham in Spain is usually consumed at dinner (62.4%), although in the southern part of the country it is consumed to a greater extent for breakfast (52.1%). %) compared to the rest of the areas of Spain. Residents of the central and southern areas of Spain are leaders in the consumption of Iberian ham, compared to the northern, northeastern and eastern areas. Regarding purchasing preferences, the Barometer shows ...

Source: Financialfood