Master of Wine Tim Atkin hosted a tasting event in Westminster, UK, showcasing a selection of wines from Spain's Rioja region. The wines, handpicked by Atkin, included first and second growths from his annual Rioja report and a few emerging stars. Atkin criticized the region's marketing strategy in the UK, which he believes focuses too much on big brands and not enough on its top-quality wines. He also highlighted the variety of wines produced in Rioja, including red, white, sparkling, and rosé, and noted the growing emphasis on individual vineyards and the rise of young winemakers. The article also discusses vineyards specifically planted for white wine production, often located at higher altitudes or cooler regions, resulting in wines with unique elegance and focus.