President Recep Tayyip Erdoğan has lifted the ban on tomato exports from Muğla's key regions, including Fethiye, Ortaca, and Dalaman, which had been imposed due to domestic supply issues. This decision, opposed by 50 institutions, has reinstated a potential export market worth 1 billion dollars, encompassing tomatoes and their derivatives. The move has been applauded by the Aegean Fresh Fruit and Vegetable Exporters' Association, highlighting the significant contribution of the tomato industry to Turkey's total exports in 2022. The industry anticipates surpassing 1 billion dollars in exports in 2023, driven by record tomato paste exports. The lift on the ban is expected to benefit producers, exporters, and consumers alike.