Spain's per capita tomato consumption is 11.22 kilos per year, contributing to 23.4% of the country's total fresh vegetable consumption and generating around 990 million euros in revenue. The tomato sector, which includes exports to EU countries like Germany, France, and the UK, employs many and generates additional income. However, the sector faces challenges such as international competition, climate change, and high prices of agricultural inputs, and needs updates to entry and reference prices. Additionally, the sector is developing resistant varieties to the Rugoso virus and focusing on the value segment. The goal is to provide a sustainable, quality product to increase consumption and demand in Spain and Europe.