The Kenyan government has agreed to subsidize the cost of maize flour, reducing its price by half, in response to rising essential food costs that have led to high inflation and economic hardship for the population. This subsidy, aimed at making essential food items more affordable, comes as a result of increasing prices of staple foods like maize flour, exacerbated by crop failures and changes in trade patterns. The subsidy will be managed through an ESCROW account, with an oversight committee involving representatives from the Ministry of Agriculture, National Treasury, Cereal Millers Association, and Grain Millers Association. This measure is part of efforts to alleviate the financial strain on households caused by the combination of inflation and the economic impact of the Covid-19 pandemic.