Training program underway in Colombia to boost US red meat sales – USMEF

Decision-makers in Colombia’s foodservice sector turned out last month for the third phase of a comprehensive training program for US pork and beef that took place on consecutive days in Medellin, Bogota, Cartagena and Cali, according to a recent news release from the US Meat Export Federation (USMEF). For the four cities, 135 participants from 65 companies with 694 points-of-sale participated in the training sessions, which focused on butchery analysis and technical specifications. “In working with restaurants, we identified operational issues that were common among accounts and across markets in the country,” said USMEF Colombia representative María Isabel Ruíz. “These issues were affecting purchasing plans so we constructed a training program to help them consider new and alternative practices.” Five training modules were developed to address the most common issues facing restaurants related to calculating costs, handling, merchandising and marketing of US pork and beef. ...