The article highlights the increasing demand for sustainable seafood in Canada, with a significant portion of fish being Marine Stewardship Council (MSC) certified. The Canadian seafood market, valued at CAD 11 billion, is seeing a shift towards environmentally friendly products, despite a decline in tuna imports. Korean seafood exporters have opportunities to expand in this market under the Korea-Canada Free Trade Agreement, provided they meet Canada's standards and leverage tariff-free benefits. The market is competitive, dominated by major companies, and the rise of e-commerce is enhancing online sales. Korean exporters are encouraged to adopt sustainable practices to boost consumer confidence and market presence.