Turkey's olive oil producers are planning to increase exports to the United States, Japan, and Australia following the lifting of bulk olive oil export restrictions. They aim to compete with European producers on quality and price and make significant gains in other key markets, including Saudi Arabia, the United Arab Emirates, China, and Japan. The government's decision to lift the ban was due to intense lobbying from producers and exporters. However, Turkish producers face the challenge of excessive inventory levels due to robust harvests and difficulties exporting individually packaged olive oil. The quality of Turkish olive oil has been improved through significant government investment, the introduction of new agronomic practices, and the construction of modern mills. By 2025, Turkey aims to achieve annual olive oil exports exceeding 130,000 tons, with a focus on the North American market.