A study led by Katherine Thompson-Witrick at the University of Florida's Institute of Food and Agricultural Sciences (UF/IFAS) is exploring the potential of cultivating hops in Florida, a state not traditionally associated with the ingredient due to its climate. The research, funded by a grant from the Florida Department of Agriculture and Consumer Services, is investigating the use of greenhouses to grow hops, a practice that could boost the state's craft brewing industry, which generated $4.1 billion in 2021. The study is focusing on the Cascade and Chinook hop varieties, with initial results showing promising growth rates and yield potential, similar to traditional brewing regions like Yakima Valley, Washington. Sensory testing is being conducted to evaluate the aroma and flavor characteristics of the Florida-grown hops.