How red meat performed in December in UK

게시됨 2023년 1월 13일

Tridge 요약

Despite economic challenges, shoppers chose to upgrade their grocery purchases, trading down from branded products to private label and supporting discounters Aldi and Lidl. Red meat, fish, and poultry (MFP) volumes remained largely stable, with red meat roasting joints experiencing growth, except for pork loin and leg joints. Chicken roasting volumes surged, making it the preferred choice for Christmas roasts, despite higher prices. Turkeys faced supply issues, leading to a decline in volumes, but smaller joints saw a rise. Meat prices escalated in December, with pork roasting experiencing the most significant increase due to diminished promotions. However, promotional strategies, particularly with lamb, successfully attracted consumers to the category, showcasing the importance of pricing strategies in the current economic climate.

면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

As forecasted by AHDB, shoppers managed to treat themselves while managing their budgets. They continued to trade down from brands to private label, while the discounters (Aldi and Lidl) remained the fastest growing grocers. Within this, there was still a positive performance for premium private label, while the men’s World Cup boosted the take-home beer market. Overall volumes of meat, fish and poultry (MFP) were largely flat (-0.3%) in the month of December, with total volumes of red meat seeing marginal gains. Given the total grocery context of -1% volumes, this is a real positive for the category. Within this, it was a largely positive Christmas for red meat roasting joints, with lamb, beef and gammon joints all in year-on-year volume growth. Pork roasting was the only exception to this, with the 3.4% decline driven by leg and loin joints, while shoulder joints remained in growth. Despite this, pork roasting volumes were up nearly 9% when compared to 2019, the last ‘normal’ ...

출처: EuroMeat