UK lamb and dairy exporters in Saudi Arabia amid rising demand

British lamb and dairy businesses have headed to Saudi Arabia in a bid to meet growing consumer demand and build on export opportunities in the kingdom. Exporters from both sectors have this week joined AHDB at the Saudi Food Show, which is currently underway in the country's capital, Riyadh. Although Saudi Arabia is not the UK's biggest market for lamb in the region, it has been identified as one of the markets with strong growth potential for exporters. Research carried out by AHDB last year revealed that adapting to consumer buying behaviour could present opportunities for British beef and lamb exporters in the Middle East. The research explored consumer buying behaviour for red meat across the region, including Saudi Arabia. The Saudi Food Show is the kingdom’s leading event for food sourcing, giving UK lamb and dairy exporters the opportunity to meet key buyers. Dr Awal Fuseini, AHDB senior halal manager, said participating in the show was a great opportunity for producers ...