Starting from 1 February 2023, the UK has introduced egg labelling changes for birds reared due to avian influenza outbreaks, affecting free-range flocks in certain regions. These changes, in accordance with Egg Marketing Standards Regulations, mark the end of a 16-week grace period following mandatory housing orders. Aimed at maintaining consumer trust in free-range labels, these changes will be in effect until the housing order is lifted. Additionally, the government has implemented strict biosecurity measures and permitted packaging concessions to support the industry during this difficult time. These measures, along with new support for the poultry industry and requirements for all poultry and captive birds in England to be housed and adhere to biosecurity standards, demonstrate the government's commitment to protecting birds from avian influenza and managing its impact on the agricultural sector.