UK sales of authentic Spanish chorizo soar

UK sales of authentic Spanish chorizo have soared in the past year on the back of a wide-ranging campaign highlighting the product’s quality, according to a company-issued press release. The Consorcio del Chorizo Español – a group of Spanish producers who make the popular meat according to established ingredients and production methods – has been running a trade and consumer-focused marketing campaign in the UK from July to December, highlighting the taste, quality and health credentials of the product. Figures for Consortium-labelled chorizo from January to September show that some 1.69 million kilos were sold in the UK, an increase of 28% on the same period last year. The UK is the Consortium’s major market, accounting for 60% of its exports. The campaign saw the creation of a series of specialised content, including photography for a monthly newsletter and placements in consumer and trade-facing media. The summer and autumn months saw promotional campaigns in Tesco and Waitrose ...