During the Global Berry Congress in Rotterdam, Ukraine's progress in the berry business was recognized despite the ongoing military aggression from Russia. Ukraine has become the fastest-growing exporter of berries, with a 25% annual growth in export shipments, primarily driven by frozen raspberries. However, Ukraine faces challenges in developing its berry business, including losing $100 million to Poland due to low prices and lack of marketing efforts. Efforts to diversify berry exports and invest in technology could significantly increase Ukraine's revenue and reputation in the berry industry.