Vissan, a Vietnamese company, has offered discounts of up to 25% on pork products in preparation for the Lunar New Year, which is unprecedented. However, despite the promotions, pork consumption has dropped compared to previous years, leading to a decline in pork prices due to excess supply. This decrease in consumption is attributed to a variety of factors, including a reduction in purchasing power, an increase in the availability of smuggled pigs, and the impact of African swine fever. This has caused businesses to face difficulties, with some products difficult to sell and prices unlikely to increase during the Tet holiday.