The article explores the significant price drop of Musang King durian, renowned as the best in the world, in the Vietnamese market. Initially sold at premium prices, both frozen pulp and whole fruits have seen a substantial decrease, now priced lower than other durian varieties. This reduction in price is attributed to increased production and availability of Musang King durian across Vietnam, thanks to its cultivation in various regions. As a result, more people can afford to enjoy this previously expensive delicacy, making it more accessible to a wider audience.