The Oswaldo Cruz Foundation (Fiocruz) and the Ministry of Agriculture (Mapa) in Brazil have released the results of the largest study ever conducted on the productive potential of medicinal, aromatic, condiment, and food plants. The research focused on the value chains of 26 plant species, identifying producers, sale methods, consumers, challenges, and ways to enhance production. The study is part of the ArticulaFito Project and aims to generate income for farmers and highlight the biodiversity and agroecological potential of Brazil.