Peru's blueberry production for the 2023-2024 campaign has seen a significant decrease of 22% from the previous season, totaling 221,184 tons. This is primarily due to climatic and agronomic challenges. Despite the drop in production, prices have remained attractive due to a shortage in the markets. The United States continues to be the primary market for Peruvian blueberries, followed by Europe and China. Additionally, the industry has seen an 18% increase in exports to new markets compared to the 2022-2023 season.