In the first half of the year, the United States has overtaken Japan and China to become Australia's largest beef export market, with a 75% increase in exports. This rise is attributed to the U.S.'s low domestic beef supply due to drought and high demand for both ground beef and premium cuts. Despite high prices for fresh 90CL beef in the U.S., Australian beef remains competitively priced due to competition from Brazilian beef. The strong U.S. demand is expected to continue, affecting global beef prices, while China's economic slowdown may impact South American beef exports and livestock prices.