US pork gains ground in Malaysia’s culinary scene – USMEF

Development efforts are accelerating in Malaysia to raise awareness about US pork quality among culinary professionals in the foodservice sector and with retail consumers, according to a recent press release from the US Meat Export Federation (USMEF). While Malaysia is predominantly Muslim, the non-Muslim segment of its population has a strong appetite for pork. USMEF collaborated with the prestigious World Master Chefs for Cantonese Cuisine (WMACC) for the first time to include pork in its Malaysia competition. US pork CT butt was selected as the red meat cut for the competition. Under the WMACC’s unique format, participants drew lots to determine which protein they would prepare. Out of 25 contestants, three worked with US pork, with two winning “Distinction Gold” medals and one earning a gold medal. During the competition, a USMEF booth also showcased US pork for the competing chefs, international chefs attending from other WMACC competitions and foodservice operators from the ...