Apple producers in Ukraine, Moldova, and Serbia are shifting their focus to the EU markets to diversify their exports and reduce dependence on Russia. The USDA reports a slight decrease in the EU's apple harvest for 2020, with a shift towards organic production. Labor shortages due to COVID-19 and competition from China could affect the market, although demand for apples has increased during the pandemic. Shipments to the Middle East have decreased due to competition, while exports to Latin America are expected to rise due to logistical challenges.