Varieties of Sekoya blueberries will represent more than 20% of Peru's exports.

(Agraria.pe) The American company Fall Creek Farm & Nursery says it expects its Sekoya varieties to represent more than 20 percent of the blueberries exported out of Peru in 2025/2026. The group's portfolio of registered brands is now cultivated in over 30 countries worldwide, and varieties such as FCM12-205 (marketed as Arabella Blue) and FCM14-057 are now reportedly being grown on a commercial scale in several of the world's major production regions. Given that the international demand for premium food quality is said to be strong, the company will promote the varieties' contribution to year-round availability in major markets at next week's Fruit Attraction fair in Madrid, a development that it says has helped increase the category's value. According to Fall Creek's new CEO, Marc de Beer, Arabella Blue and FCM14-057 combine strong fruit quality with adaptability in multiple cold zones. As a result, European retailers have reportedly "participated early" and producers are ...