Verification of beef cattle farming environment and safety...effect of increasing purchasing intention and reliability

Published 2025년 11월 25일

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[Livestock Farming Newspaper=Reporter Park Hyun-ryul] It was found that the perception of consumers visiting beef cattle farms towards beef cattle has greatly improved. The Consumer Welfare Network, a non-profit organization, conducted a "Beef Cattle Direct Information Consumer Site Visit" from May to September, allowing 117 consumers from Seoul, Daejeon, and Sejong to directly experience beef cattle farming sites to understand their value. As a result, the perception of domestic beef cattle improved significantly from an average of 2.86 points out of 5 before the visit to 4.7 points. When converted to a 100-point scale, this represents an improvement from 57.2 points to 94 points. The Consumer Welfare Network stated that through the perception survey, the site visit has significantly improved the consumer's

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Consumer Welfare Network Directly Introducing Beef Cattle to Consumers: On-site Visits Consumers who visited beef cattle farms showed a significant improvement in their perception of beef cattle. The Consumer Welfare Network, a non-profit organization, conducted an "On-site Visit to Directly Introduce Beef Cattle to Consumers" targeting 117 consumers in Seoul, Daejeon, and Sejong from May to September. The results showed that the perception of domestic beef cattle improved significantly from an average of 2.86 out of 5 points before the visit to 4.7 points. Converted to a 100-point scale, this represents an improvement from 57.2 points before the visit to 94 points. The Consumer Welfare Network explained, "The perception survey revealed that on-site visits are very effective in improving consumers' perception of beef cattle." "This change in indicators is more effective than the improvement from 3.44 points before theoretical education on beef cattle last year to 4.65 points after ...

Source: Aflnews