Vietnam has emerged as the leading rice exporter to Singapore, overtaking India and Thailand, with a 32.03% market share and exports worth 36.15 million SGD in the first quarter of the year, an 80.46% increase from the same period in 2023. This growth is largely attributed to a surge in the export of sticky rice, milled or peeled fragrant rice, and broken rice. The country's success is also due to the diversification of its rice products and India's recent export ban. Efforts by the Vietnam Trade Office in Singapore to boost the competitiveness and quality of Vietnamese rice, through exhibitions and a memorandum of understanding in rice trading with Singapore, aim to maintain and grow Vietnam's market dominance.