Vietnam is a major global spice supplier, exporting 95% of its products to over 125 countries, with an annual turnover of about 1.5 billion USD. In early 2024, Vietnam's spice exports, including key products like pepper and cinnamon, saw a decline in volume and value, while chili exports increased. Major markets include the US, EU, India, and China, though exports to India and China have decreased. Provinces like Yen Bai and Binh Phuoc are key producers but face investment and processing challenges. The Vietnam Pepper and Spice Association, led by President Hoang Thi Lien, is focusing on sustainable market development by participating in international fairs to enhance trade opportunities.