Colombia is a leading consumer of white meat fish, primarily imported from Vietnam, accounting for 66% of the market share in 2023. The import volume from Vietnam reached nearly 24,000 tons, worth over USD 33 million. Other significant suppliers include China, Ecuador, Peru, and Venezuela. This trend has been ongoing since 2012, with a peak in 2014 when Vietnam accounted for 96% of Colombia's white meat fish imports. Despite economic challenges caused by COVID-19, Colombia's import of Vietnamese pangasius has remained stable, with 16 Vietnamese companies now exporting to Colombia, up from four in 2019. Pangasius is a favorite due to its taste, nutrition, and affordability.