In the first half of 2024, Vietnam emerged as the top rice exporter to Singapore, capturing 32.69% of the market share with an export turnover of 73.40 million SGD, marking a 54.67% increase from the previous year. The growth was driven by significant increases in sticky rice, broken rice, and milled or peeled fragrant rice exports. Vietnam leads in market share for white rice, milled or peeled fragrant rice, and sticky rice in Singapore. The rise in Singapore's rice import demand is due to India's rice export ban and the recovery of tourism. Despite facing strong competition from Thailand, India, and Japan, Vietnamese rice businesses must improve their competitiveness and quality to sustain their market position. Government-level agreements could help stabilize Vietnam's rice export turnover to Singapore, which also acts as a global export transit hub.