The International Food and Beverage Exhibition (IFE) in the UK highlighted the prominence of Vietnamese companies among nearly 1,000 exhibitors from 102 countries, showcasing a variety of products including fresh fruits, frozen seafood, dried rice noodles, coffee, tea, and coconut products. This event underscored the UK's growing market potential for Vietnamese exports, which saw a significant increase, reaching nearly US$780 million in January 2024, marking a 57% growth from the previous year. The rising demand in the UK for Vietnamese agricultural, organic, and health products points to a promising future for these exports in the UK market.