Vietnam's fruit and vegetable exports have experienced significant growth, particularly with a surge in exports to Thailand, positioning it as the fourth largest market. In March 2024, exports hit $433 million, a nearly 4% increase from the previous year, with the first quarter witnessing a 27% rise to $1.25 billion. This growth is driven by robust sales in key markets such as China, South Korea, Thailand, and Japan. The Vietnam Fruit and Vegetable Association anticipates a 15-20% increase in export growth for 2024, aiming for $6.5-7 billion. This optimistic forecast is supported by Vietnam's engagement in numerous free trade agreements, a commitment to meeting customer requirements, adopting advanced technology, and enhancing product quality. Despite export challenges to Europe and the United States due to the Red Sea incident, exports to China and ASEAN countries have flourished, with ASEAN emerging as the second largest market after China.