Vietnam shrimp focuses on the high-end niche market, avoiding direct competition with other countries.

Despite a decrease in the quantity of frozen shrimp imported by China, the import value still increased by 7% due to the rise in average prices. Ecuador, with its large production volume and competitive prices, dominates the Chinese market with a 75% share. In contrast, India, the second-largest supplier, faces challenges as its market share continues to decline. In this competitive landscape, Vietnam, focusing on quality, avoids direct competition with Ecuador in terms of price and quantity. Instead, it targets the high-end segment, emphasizing high-quality products, large black tiger shrimp, and processed seafood.