Vietnam's tuna exports in January 2024 saw a significant increase of 58% from the same period in 2023, reaching over 79 million USD. This surge is attributed to the reopening of preferential tariff quotas in the EU-Vietnam Free Trade Agreement, which boosted exports to most EU countries. Despite the ongoing Israel-Hamas conflict, exports to the Middle East are also on the rise. However, the 'IUU yellow card' barrier for EU market exports and tensions in the Red Sea pose challenges for businesses.