Vietnamese durian exports are projected to reach a value of 3 - 3.5 billion USD in 2024, with a 50% increase in the first 7 months of the year compared to the previous year, generating nearly 1.6 billion USD. China is the leading market, with Thailand and Hong Kong also showing significant growth in imports. The country exports durian to 22 countries and is investing in increasing durian cultivation. Businesses are also exploring the potential of processing durian to increase market value and access, with a focus on expanding into markets like Korea, ASEAN, and India. Vina T&T Group expects to increase its revenue by 30% annually by exporting frozen durian to China.